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1957 Ford Truck Ad - "Ford Trucks Cost Less"

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Ford Trucks Memorabilia
1957 Ford Truck Ad

1957 Ford Truck Ad

© Ford
Ford still used the term driverized cab in 1957, a description they came up with four years earlier to describe a cab with more creature comforts. The 1957 truck got a new heating and ventilation system, but lost its running boards. Ford's first Styleside, full-width bed was introduced, but the Stepside bed was still available.

The slogan for 1957 was Ford Trucks Cost Less, less to own, less to run, and last longer too.

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