The 1953 through 1956 F-100 Series pickups are possibly the most recognized trucks that Ford ever built. Ford made a lot of them and the trucks have become popular for restorations and customizations.
Ford coined the term driverized cab in 1953, and introduced three new low friction engines -- a feature that resulted in improved performance and gas mileage.
Ford's new slogan was Ford Economy Trucks - Save Time, Save Money, Last Longer.