This year was the first for Ford F-Series trucks. Bonus Built and Built Stronger to Last Longer were the themes of the day.
Bonus Built represented all of the new features that were standard on the F-Series.
1948 Ford Truck Ad - "Bonus Built ... Built Stronger to Last Longer"
From Dale Wickell, former About.com Guide
Ford Trucks Memorabilia
1948 Ford Truck Ad
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