Chrysler showed eight customized vehicles at the 2007 SEMA Show, an annual auto show that focuses on technology and trends in the auto parts and accessories industry. All of the customs were designed and produced by the Mopar Underground design team.
The motocross themed Dakota MX Warrior truck was designed with input from Scott Waraniak, an AMA motocross racer and a design student at the College for Creative Studies in Detroit, Michigan.
Dodge calls the Ram BFT ("built for towing" or "big fast truck") a "vehicle that will appeal to the hardcore truck buyer." The front view of the Ram BFT shows a man standing by the truck to illustrate scale -- yep, it's big.
