Economic issues have affected nearly every automaker. They have been forced to look at every aspect of their operations and make changes in order to stay afloat, including a reduction in the number of dealers, employee layoffs, scaling back production and selling off unproductive brands.
Many of the changes manufacturers made were long overdue, and painful, but right now it's all about survival.
We have a ways to go until we're out of the economic slump, but it will pass, and we've all no doubt learned a few personal lessons from it. Here's to a better year for everyone in 2010.
Pickup Truck Sales in 2008 and 2009
Dodge Dakota
- 26,044 vs. 10,690 in 2009
Dodge Ram
- 245,840 vs. 177,268 in 2009
Ford F-Series
- 515,513 vs. 413,625
Ford Ranger
- 65,872 vs. 55,600 in 2009
Cadillac Escalade EXT
- 4,709 vs. 2,423 in 2009
Chevrolet Avalanche
- 35,003 vs. 16,432 in 2009
Chevrolet Colorado
- 54,346 vs. 32,413 in 2009
Chevrolet Silverado
- 465,065 vs. 316,544 in 2009
GMC Canyon
- 14,974 vs. 10,107 in 2009
GMC Sierra
- 168,544 vs. 111,842
Honda Ridgeline
- 33,875 vs. 16,464
Isuzu Pickup**
- 2,998 vs. 97
Mazda B Series**
- 1,319 vs. 573
Nissan Frontier
- 44,997 vs. 28,415
Nissan Titan
- 34,053 vs. 19,042
Toyota Tacoma
- 144,655 vs. 111,824
Toyota Tundra
- 137,249 vs. 79,385
**Not sold in the US during all of 2009
