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Most Unusual Exhibits at the 2009 SEMA Show

By , About.com Guide

P-Ayr Display at the SEMA Show, 2009

P-Ayr at SEMA

P-Ayr Products at the SEMA Show in Las Vegas, 2009

Photo © Dale Wickell
The SEMA show is an important venue for suppliers who are trying to connect with repair shops, body shops, parts stores and other related businesses, and it isn't unusual for some of those suppliers to spends several months and thousands of dollars on displays for their booths. Others work out deals to obtain $100,000+ show vehicles into their exhibits, and use them to draw attention and display their products.

P-Ayr Products, Inc. took a little different approach at SEMA, exhibiting a "vehicle" that displayed its products in an unusual way.

P-Ayr manufactures lightweight models of engines, transmissions and other components, and simulates their shapes and sizes perfectly. You might have sees some of the company's models on display in retail locations, where they provide lightweight (and less expensive) alternatives to showing an actual component.

Models are true to the original, and even include steel inserts for bolt holes so that any factory component can be hooked into the part for display. The company adheres to all OEM specs -- perfect for mock-ups.

P-Ayr wanted to build something unique for this year's SEMA show, and decided to use its models to build a car (of sorts). Put together just a couple of days before the show began, the "car's" wheels, engine, transmission, carburetors and intake and exhaust manifolds are the company's actual display parts. But from there the vehicle turns into a tongue-in-cheek look at show cars. (Click on the photo for a larger view.)

The frame, steering column and "air induction system" are made from PVC pipe. The main body is a wheel barrow and the headlamps are desk lights.

P-Ayr's car is equipped with a true "bucket" seat. A two-speed "blower" (you might call it a hair dryer) is wired into the magneto. A "stick" shift and shift "boot" help complete the look.

The car got a lot of attention, and several vendors asked P-Ayr to build a similar vehicle for use in their stores. P-Ayr's exhibit is a perfect reminder that the specialty equipment business is founded on imagination.

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