Lincoln MT Marketing Plans
Watch for Lincoln to start advertising the Mark LT in January of 2005. The automaker will intro the truck with its first Super Bowl commercial in more than ten years, then follow it up with print advertising. You'll be able to watch a digital version of the Super Bowl commercial on lincoln.com
Lincoln and the Mark LT will move on to be the exclusive automotive sponsor of the Sports Illustrated Super Swimsuit Party in Jacksonville, Florida, in February of 2005. Lincoln will supply two trucks for display at that event.
