Chevy's 2003 Towing Tour will make 28 stops at towing-intensive events across the US. GM puts this tour together to inform customers about the towing advantages of Chevy trucks.
Chevy's traveling exhibit showcases many aspects of Chevy truck towing, such as acceleration, braking, fuel consumption, and the tow/haul feature. GM’s Vortec V-8 gas engines, Duramax V-8 diesel engines, and Hydra-Matic and Allison transmissions will be featured throughout the tour.
- “While towing is often considered a challenge rather than an adventure, properly equipped tow vehicles, plus a little towing knowledge, bring the experience well within a motorist's comfort level,” Rick Scheidt, Chevrolet marketing director for full-size trucks told the press. “The 2003 Chevy Towing Tour offers customers an opportunity to increase their knowledge about towing and learn about the outstanding towing capabilities of the Chevy Silverado and Suburban.”
At some tour stops visitors will be able to get firsthand experience towing with a Chevy Silverado equipped with a Duramax Diesel engine and Allison automatic transmission. They'll also learn more about the Chevy Suburban's towing capabilities. Some tour stops will offer demonstrations of GM's four-wheel steering feature, called Quadrasteer.
- “With engine sizes and chassis capacities to suit almost any load, Chevy trucks are equipped for most any towing need,” said Steve Haener, assistant marketing manager for GM Powertrain. “Product specialists will work with customers individually to help them with any simple or complex towing issues they have. The customer will leave confident that Chevy trucks have the power, and power transfer, to do the job and meet their towing needs.”
The tour began at a Bass Anglers Sportsman Society tournament in Leesburg, FL, in January. It ends in November at the Snow Show in Minneapolis. Chevy may add more stops to the tour if the schedule permits.
Update: New tours will be featured on About Trucks as they are announced.
