The name was chosen from thousands of entries in Ford's 'Win a Truckload of Tools' competition. The winner was Maurice Clarke, who won $10,000 worth of DeWalt power tools for his entry.
Clarke told Ford: "I saw the ute at the Melbourne Motor Show and thought it looked sensational. Rugged was the first word that came to my mind when I saw it, so I just worked on that concept."
Ford decided that the name was a perfect match with the new Falcon ute. The vehicle will be available later this year.
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