Land Rover Introduces the LR3

To replace Discovery Series II vehicles

Land Rover chose the 2004 New York Auto Show to introduce its replacement for the Discovery Series II. Named LR3, this new Land Rover SUV features a more spacious interior, including fold-flat rear seats, Range Rover-like appointments and typical Land Rover offroading capabilities.

A PREVIEW OF THE LR3

• Engine is a 4.4-litre Jaguar design with 300 horsepower, but tuned to meet the onroad/offroad needs of the LR3.

• Six-speed 'intelligent shifting' automatic transmission.

• Fully independent electronic air suspension.

• DVD navigation.

• Adaptive headlights that swivel in the direction the wheels are turned.

• Full seating for up to seven adults.

The LR3 brings to production a feature we first saw on the Range Stormer concept vehicle, Terrain Response. The driver selects one of five terrain settings on a rotary switch and the vehicle's electronic controls and traction systems are optimized for that surface.

Even at first glance it's obvious that this is a Land Rover, from its front end resemblance to big brother Range Rover to the stepped roof that's reminiscent of the Discovery line.

The LR3 features a sunroof and two moonroofs, providing passengers with an open air environment.

Three rows of full seating replace the Discovery's two rows plus optional jumpseats. Large passenger doors provide easy access, with both second and third rows entered from the center doors.

Discovery's large cargo door has been replaced with asymmetrical upper and lower tailgates for easier access to the cargo area.

The Discovery name has been retired in favor of the LR3 designation in the United States. The vehicle will be called a Discovery 3 in all other world markets.

2005 LR3 Pricing

The manufacturer's suggested retail price for the SE model will be $44,995. The HSE model will retail for $49,995.

The Land Rover LR3 will be available at dealers in the fall of 2004.

Personal Look at the LR3 Prototype

Here's a gallery of interior and exterior photos that we took when a LR3 prototype visited Land Rover Asheville, the Land Rover Centre where I am the Service Manager.

Land Rover Concept

Take a look at the Land Rover Range Stormer concept SUV.