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Suzuki Files Bankruptcy, Halts Sales in the U.S.

By November 7, 2012

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2009 BankruptcySuzuki filed Chapter 11 bankruptcy on November 5th, and is removing its cars and the Equator pickup truck from the U.S. market. ATVs and motorcycles will remain in the United States, at least for now. Canadian sales and other markets around the world are not affected by the decision.

Suzuki's Equator pickup was introduced in 2009, and is a re-badged, but sportier, version of the Nissan Frontier. The truck won some press awards after its intro, but never caught on with buyers. Nissan has deeper pockets for advertising and its dealerships outnumber the sources for Suzuki cars and trucks -- one reason why buyers probably opted for a Frontier instead of an Equator.

Warranties remain intact, and dealers will perform covered repairs at no charge to owners, but the number of Suzuki auto dealerships has already shrunk significantly since earlier this year -- owners might have a more difficult time finding someone to handle warranty work. Stand-alone Suzuki dealers will be at most risk of closing. If your dealer sells multiple lines, chances are good that warranty repairs won't be an issue. Owners out of warranty shouldn't have problems finding independent technicians to repair their vehicles.

2009 Suzuki Equator Review
More About the Suzuki Equator

November 13, 2012 at 3:36 pm
(1) lars says:

As a Suzuki owner I feeled screwed over when I purchased my car eighteen months ago the dealer said there was no chance they will pull out of the market I don’t know if that was an outright lie or just wishful thinking on their part.

November 13, 2012 at 10:02 pm
(2) Debbie says:

yeah you should be me, just bought not 1 but 2 suzuki vehicles in the past month, 1 just on Nov 1st. Tell me I didn’t get the BIG ONE!!! Nice to know there are such honest people in the world…..NOT

November 14, 2012 at 3:12 pm
(3) Setsuna says:

Felt the same way when within two years of buying a car, Daiwoo flopped leaving use stranded with a car that was still under warranty. The car is still running, my parents have it now, but it’s very difficult to get new parts.

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