Toyota partnered with Fender Guitar and Phoenix-based Sucker Punch Sally's to build the Tundra Hot Rod pickup. Underneath its red flames, the truck is a flat black regular cab Tundra, but custom components inside and out turned it into a street rod that would look at home during '50s and '60s cruises. Tuck 'n roll upholstery and a curly maple truck bed (straight from Fender's shop) are two of the Tundra's special features.

_{Photo by Dale Wickell}

The main focus at Chevy's SEMA display was the automaker's new Camaro, but the Silverado ZR2 concept truck attracted its fair share of onlookers. Built for off-roading, a good portion of the truck's steel body has been replaced with lightweight carbon fiber panels. Instead of paint, designers clear-coated some of the panels so that the material's intricate patterning would remain visible. The ZR2 truck is powered by a 550-horsepower supercharged engine, and wears unique accessories inside and out. Chevy says it's taking a close look at some of the truck's components to determine if they can be used in future production vehicles.

_{Photo © Dale Wickell}

P-Ayr is a company that builds lightweight models of all sorts of components. For the auto industry the list includes engines, carburetors, manifolds -- pretty much anything they're asked to build. The parts are realistic and built to OEM specs, so accessories can be hooked into the models for on-site displays that look just like the originals.

The company decided to display some of its products by building a "show car" for SEMA, and the result was a unique "vehicle" that drew plenty of attention during the event.

_{Photo © Dale Wickell}

Ford's SEMA exhibit includes several trucks, like Superlift's Hot Wheels F-150 and the K-Daddyz Kustomz pickup. Be sure to look at the airbrushing on the F-150 Freedom Truck, by Malibu Customz. The artist, Mickey Harris of Knoxville, Tennessee, is at the SEMA exhibit, working on a project -- airbrushing the hood of a Ford Mustang.

Another truck on display is the candy-red 2010 Project FX2 Sport, by the Ford Vehicle Personalization Team. The FX2 Sport package is available now from Ford dealers, but the show truck is equipped with features not included on the production vehicle.

_{Photo © Dale Wickell}